For more information and suggestions about how to comply with these guidelines, please visit our page entitled "Affiliate Disclosure Requirements and Examples." Please note that this page is only intended to provide guidance. It does not purport to provide legal advice and it does not guarantee that you'll be in compliance with FTC regulations should you follow the suggestions presented. You are advised to seek and obtain your own legal advice on how these rules apply to your website or other promotional activities for which you receive compensation.
My favorite part of the article was the part on growth stategies, specifically Earnings Per Clicks (EPC’s) I am a “Newbie Norm” to affiliate marketing and am looking for products using this as one of my metrics for evaluation. Another metric that could be helpful, especially with Clickbank, is Gravity, which is the number of affiliates making and selling a product offer within the last 30 days (I believe).
While every affiliate program is different, you are less likely to be hit by a ban hammer in the affiliate space than in the Adsense space.  In general, affiliate networks can be a bit more lenient with their terms of services. You also have the benefit that many networks are hosting the same offers, so if one does ban you, you can usually replace that income with the new network offer.
You will not engage in any promotional, marketing, or other advertising activities on behalf of us or our affiliates, or in connection with an Amazon Site or the Associates Program, that are not expressly permitted under the Agreement. You will not engage in any promotional, marketing, or other advertising activities in any offline manner, including by using any of our or our affiliates’ trademarks or logos (including any Amazon Mark), any Program Content, or any Special Link in connection with email, offline promotion or in any offline manner (e.g., in any printed material, ebook, mailing, or attachment to email, or other document, or any oral solicitation).
Of course, switching to another program doesn’t have to be done in one day. You can also move gradually over, testing different methods and ensuring that your new affiliate program is working out as you hoped. Although this may mean accepting a lower revenue from your website for a few months, changing gradually will ensure that you don’t lose out in the long run.
Amazon’s affiliate program is the most popular of them all. I don’t participate myself (yet) but the majority of affiliate marketers I know use Amazon because… it’s Amazon. You can review products you have used or write tutorials (eg. how to connect computer to TV) and drop an affiliate link to an HDMI cable… just a couple examples. You may want to build relationships with the manufacturers so you can get products before they’re released – giving you time to create a review before the product is launched and capture sales during peak buying times.
I've been doing affiliate marketing – successfully – for well over a decade. While I earn affiliate income from this website, I've made the bulk of my affiliate revenue from selling real users products and services – in multiple niches - that have nothing to do with the making money online niche. I've been nominated as Affiliate of the Year three times in the Affiliate Summit Pinnacle Awards – taking home the award in 2016. I've spent the last decade+ teaching people how to find success with affiliate marketing - based on my own experiences - as well as advocating for the industry as a whole. I'm often blunt and can sometimes be controversial, but I'm also 100% bullshit free.
In April 2008 the State of New York inserted an item in the state budget asserting sales tax jurisdiction over Amazon.com sales to residents of New York, based on the existence of affiliate links from New York–based websites to Amazon.[41] The state asserts that even one such affiliate constitutes Amazon having a business presence in the state, and is sufficient to allow New York to tax all Amazon sales to state residents. Amazon challenged the amendment and lost at the trial level in January 2009. The case is currently making its way through the New York appeals courts.

Requests for direct comment from Gawker Media surrounding their use of and investment into affiliate marketing went unanswered. But investing into custom platforms and granular data collection doesn’t seem like something a publisher the size of Gawker Media would be doing unless it were a central part of their current and future overall monetization strategy.


This year two affiliate marketers based in California, Shawn Hogan and Brian Dunning, pleaded guilty to defrauding eBay of at least $20 million in a scheme involving a notorious affiliate marketing tactic known as “cookie stuffing.” According to court documents, Mr. Hogan operated a network in which affiliates exchanged links and banner ads to help drive traffic to each other’s sites. The sites also agreed to host ads controlled by Mr. Hogan’s company, but in reality, these ads were cookie-stuffing devices. Users who viewed the ads had a small tracking code, or cookie, dropped on their computer. If those users went on to make a purchase from eBay, the cookie signaled that Mr. Hogan’s company was responsible — and eBay paid a commission.
Smaller and newer e-commerce businesses often find this practice especially appealing (although Amazon.com uses it, too). Unlike pay-per-click advertising, which charges merchants every time someone clicks on a link to their site, affiliate marketing costs nothing unless there is a sale — at which point a commission, typically between 4 and 20 percent, is paid. It has become an essential part of the online marketing toolbox, generating fees that Forrester Research projects will reach $3.4 billion next year.
EPC stands for Earnings Per Click. It is the estimated amount of money a marketer can expect to earn from a 100 clicks to their affiliate offer. This is a great piece of knowledge. You should be on the lookout for affiliate offers with the best EPCs. In addition to finding new offers, look at other affiliate networks that are doing the same offers that your website is doing.
Many voucher code web sites use a click-to-reveal format, which requires the web site user to click to reveal the voucher code. The action of clicking places the cookie on the website visitor's computer. In the United Kingdom, the IAB Affiliate Council under chair Matt Bailey announced regulations[42] that stated that "Affiliates must not use a mechanism whereby users are encouraged to click to interact with content where it is unclear or confusing what the outcome will be."
If the above locations do not yield information pertaining to affiliates, it may be the case that there exists a non-public affiliate program. Utilizing one of the common website correlation methods may provide clues about the affiliate network. The most definitive method for finding this information is to contact the website owner directly if a contact method can be located.
However, to be genuinely successful today you need a twist of creativity. Ebates is a great example of this. They are a cashback website. This means they offer cash back on purchases you make online. You make an account on their website and whenever you shop anywhere such as Amazon, you click on the link in your account first. Ebates says they will give you 3% back on any purchase you make. Let’s say you go to Amazon and buy whatever for $100. You would then receive $3 in your Ebates account. However, the cool part is how Ebates is making money with this model. Amazon’s affiliate program gives you 6% commissions per sale. Ebates decided to give half of their commission back to their users as an incentive for them to shop through Ebates. This way the whole idea is consumer driven. Consumers buy things and make money using Ebates. The more consumers receive in cash back, the more revenue Ebates generates.
In order to receive proper credit for sales, a person or entity must purchase through your unique affiliate URL. Masking or cloaking of the links (whether done by software or by a script, and sometimes referred to as “affiliate link cloaking”) may or may not work with parts of the Sites.  The Program Operator allows masking or cloaking but You must provide a repeatable process for our verification of the cloaked link, otherwise the use of the masked or cloaked link is disallowed.
Anna is starting her own affiliate marketing business. So, she researches some niches and finds out that dog lovers who feed their dogs only raw foods is a pretty profitable niche. This group of people doesn't skimp when it comes to their dog's food. They're willing to search and purchase those raw foods that are of high quality and will benefit their dog's health the most. So, Anna chose this niche for her affiliate marketing business. She then goes and creates a website geared for this group of people. Then, she begins to post informational articles about raw food along with product recommendations. She forms affiliate relationships with various raw dog food companies. These companies provide Anna a special referral link she can post on her site to recommend to others. As soon as more and more people visit her site, she begins to make passive income. Whenever a reader clicks on one of her referral links and makes a purchase, Anna gets paid a percentage of the sale. Anna keeps the business going by continuing to post informational articles along with product recommendations.
As search engines have become more prominent, some affiliate marketers have shifted from sending e-mail spam to creating automatically generated web pages that often contain product data feeds provided by merchants. The goal of such web pages is to manipulate the relevancy or prominence of resources indexed by a search engine, also known as spamdexing. Each page can be targeted to a different niche market through the use of specific keywords, with the result being a skewed form of search engine optimization.
Blogging is the most obvious type of website that fits into the affiliate based business model because it lends itself so naturally to the process. When you consistently write articles on a blog, your opinion becomes respected over time as your audience sees you making good recommendations. If someone recommends something to you, and it turns out to be a really good thing, your respect for that person’s opinion is naturally going to be elevated. Blogging about a new product, book or service is a perfect because it allows you to explain in depth about the product, the benefits and how it helped you or improved your life.
I Really would publish content, add them on the article submission sites, i would get income… on the other hand must decrease my price tag to Bucks7 – since i don’t make a record, i don’t take full advantage of my buyer price whenever they gotten on my own internet site. It’s only not economical for travel to write down in lots of niche markets. Create on your own in one particular specialized niche, and strive to create content in this specialized niche for long periods of your energy (even once and for all). You may achieve a great deal of supporters as a result, and you will probably achieve supporters for undertaking the contrary. Article marketing is not hard, and something can every-fect and get better at with your leisure time.
In reviewing your website, we noticed that the URL listed on your application is a social network website. However, your site is not an approved social network or established with enough unique content and followers yet. At this time, we are unable to approve your application and have closed the account under which you had been temporarily approved.
You get to hand-pick what you promote. Unlike display ad systems that typically choose which brands serve ads on your WordPress site, you have total control over this with Amazon affiliate links. You’ll never have to worry about a competitor’s link showing up on your site and the link will always be relevant to the content that it appears within or beside--which will improve its chances of getting clicked.
Spam is the biggest threat to organic search engines, whose goal is to provide quality search results for keywords or phrases entered by their users. Google's PageRank algorithm update ("BigDaddy") in February 2006—the final stage of Google's major update ("Jagger") that began in mid-summer 2005—specifically targeted spamdexing with great success. This update thus enabled Google to remove a large amount of mostly computer-generated duplicate content from its index.[29]
Finally, email every network you are associated with for this website to inform them that you are selling your site and that you want to make sure that the new owner will be approved for that affiliate network. This is an important, if not obvious, step to follow. If a network denies the new buyer, that is going to lead to a lot of trouble when it comes to them taking full ownership over the site.
Product Linking > Native Shopping Ads: Let’s say you’ve written a review about a new hair product. If you want additional money-making opportunities from this despite only recommending a single product, you can add native shopping ads to the end of your content. Think of them like related post content, except it’s a banner that promotes other Amazon products.
Links that Dynamically Generate Products: Certain types of links that we may make available to you dynamically generate particular Products to display based on a contextual analysis of the page on which they appear. Amazon will crawl or otherwise monitor your Site and store gathered content to implement these types of links and to improve dynamic generation and the Associates Program. If you implement mechanisms that prevent us from crawling or otherwise monitoring your Site, you agree that these types of links may not function properly, and you will be solely responsible for any such malfunction.

You are solely responsible for the development, operation, and maintenance of your Affiliate Site and for all materials that appear on your Affiliate Site. Such responsibilities include, but are not limited to, the technical operation of your Affiliate Site and all related equipment; creating and posting product reviews, descriptions, and references on your Affiliate Site and linking those descriptions to our website; the accuracy of materials posted on your Affiliate Site (including, but not limited to, all materials related to FatCow Products and Services); ensuring that materials posted on your Affiliate Site do not violate or infringe upon the rights of any third party and are not libelous or otherwise illegal. We disclaim all liability and responsibility for such matters


People have different definitions of “cloaking and masking”. You are likely referring to the “bad” kind that is manipulative. However, most affiliate also refer to “cloaking” as changing a link to look pretty. Changing this link: nichepursuits.com/amazon/associate-20/123ma9/producta to nichepursuits.com/cameras. That kind of “cloaking” is just fine.
You will not engage in any promotional, marketing, or other advertising activities on behalf of us or our affiliates, or in connection with an Amazon Site or the Associates Program, that are not expressly permitted under the Agreement. You will not engage in any promotional, marketing, or other advertising activities in any offline manner, including by using any of our or our affiliates’ trademarks or logos (including any Amazon Mark), any Program Content, or any Special Link in connection with email, offline promotion or in any offline manner (e.g., in any printed material, ebook, mailing, or attachment to email, or other document, or any oral solicitation).
Authoritative figures in an industry also participate in affiliate marketing. In England, Martin Lewis, aka the Money Saving Expert, recommends hundreds of financial products across his site for things like credit cards, loans and insurance. When he recommends a financial product, he includes a link to where you can apply or obtain it. And with some products exclusive to him and his site, it is no surprise that his company sold for over $100 million in 2012. Lewis sends out weekly emails filled with money-saving tips and deals, also filled with affiliate links.
Amendment; No Waiver. We may update and change any part or all of this Agreement, including by replacing it in its entirety. If we update or change this Agreement, the updated Agreement will be made available to you via the Affiliate Tool and we will let you know by email. The updated Agreement will become effective and binding on the next business day after we have notified you. When we change this Agreement, the "Last Modified" date above will be updated to reflect the date of the most recent version. We encourage you to review this Agreement periodically.  If you don’t agree to the update, change or replacement, you can choose to terminate as we describe above. No delay in exercising any right or remedy or failure to object will be a waiver of such right or remedy or any other right or remedy. A waiver on one occasion will not be a waiver of any right or remedy on any future occasion.

These are your basic pay-per-click affiliate marketing campaigns where you have no presence and no authority in the niche of the product you’re promoting. There’s no connection between you and the end consumer, and all you’re doing is putting an affiliate link in front of someone via Google Adwords, Facebook ads, etc. in the hopes that they’ll click on your link, buy the product, and earn a commission.
Hey Tom, thanks for this tutorial – it’s a good thing to get a tutorial like this from a trusted person like you and not from the thousands of (sometimes) confusing articles about passive income/affiliate marketing/clickfunnels and what not that I come across from time to time, I am making a living as a web designer and I have been thinking of pivoting from design and creative work to focus on passive income but didn’t know where to start. This is the perfect foundation article I have seen so far and I ‘d like to ask if you have any further reading/guides/videos on affiliate marketing that you’d recommend. I like to do my deep research before starting :) One more thing, there are some broken or missing images in this article, it could be my browser but check from your side too because there are quite a few images (e.g your Mercedes) that are missing. Thanks
Theme – you don’t need a special theme for affiliate marketing, you probably just need a blog. I recommend StudioPress themes since that’s what Yoast, Matt Cutts (from Google), and I use. Matt Mullenweg, founder of WordPress also recommends them. One of the biggest mistakes I made was using a theme from Themeforest… since they’re built by independent developers who may stop making updates to their theme. This happened to me and I hear horror stories all the time about people having to switch themes and redesign their entire site. I’ve been using the same StudioPress theme (Outreach Pro) for 3 years. Their themes are lightweight (load fast), SEO-friendly via optimized code, secure, and they have a huge selection of plugins for the Genesis Framework and an awesome community in the Genesis WordPress Facebook Group. They include documentation for setting it up and will serve you for many, many years.
You and FatCow are independent contractors, and nothing in this Agreement will create any partnership, joint venture, agency, franchise, sales representative, or employment relationship between the parties. You will have no authority to make or accept any offers or representations on our behalf. You will not make any statement, whether on your Affiliate Site or otherwise, that contradicts anything in this section.
It is solely your responsibility to provide FatCow with accurate tax and payment information that is necessary to issue a Commission Fee to you. If FatCow does not receive the necessary tax or payment information within ninety (90) days of a Qualified Purchase which would otherwise trigger Commission Fees, the applicable commissions shall not accrue and no Commission Fees will be owed with respect to such Qualified Purchase.
(u) You will not directly or indirectly purchase any Product(s) or take a Bounty Event action through Special Links, whether for your use or for the use of any other person or entity, and you will not permit, request or encourage any of your friends, relatives, employees, contractors, or business relations to directly or indirectly purchase any Product(s) or take a Bounty Event action through Special Links, whether for their use, your use or the use of any other person or entity. Further, you will not purchase any Product(s) through Special Links or take a Bounty Event action for resale or commercial use (of any kind) or offer any Products on your Site for resale or commercial use of any kind.

Hey Chris! I stumbled upon your site from a few people. I’m now interested in starting a niche business and grow from there. I’ve tried to target another niche, with keywords as a first timer, and still having difficulties targeting certain keywords. I would like to get a boost of motivation on starting a small and simple amazon style niche site. I don’t know if you covered this, but I’d like to know what sort of criteria that you go through when choosing a site. So far, I have found a keyword with the following criteria:
If you need help with an affiliate marketing agreement, you can post your legal need on UpCounsel's marketplace. UpCounsel accepts only the top 5 percent of lawyers to its site. Lawyers on UpCounsel come from law schools such as Harvard Law and Yale Law and average 14 years of legal experience, including work with or on behalf of companies like Google, Stripe, and Twilio.
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