Update: I used to recommend carousel style Amazon ads, but they don’t exist anymore. When I used them they converted about 3 times better than static style Amazon banner ads. I suggest using Native Shopping Ads instead which is essentially a replacement to the carousel style ads but allows for greater flexibility. You can display products by recommendation from the content, by search or with other options. Here is what the a Native Shopping Ad looks like for the keyword search “Chris Guthrie” Amazon displays the Kindle books I’ve written:


Also probably worth noting that if you are thinking about signing up for the Amazon affiliate program and are located in Colorado or New York, sign up with an out of state business address. Amazon closed their programs to affiliates in these states because of tax laws that were passed. There are quite a few services that allow you to choose a business address in a different state and will automatically forward your mail to your current address. 

(b) during a single session, which is measured as beginning when a customer clicks through that Special Link and ending upon the first to occur of the following: (x) 24 hours elapse from that click, (y) the customer places an order for a Product, other than a digital item sold under the name “Amazon Music,” “Amazon Shorts”, “eDocs”, “Amazon Prime Video”, “Amazon Software Downloads”, “Game Downloads”, “Kindle Books”, “Kindle Newspapers”, “Kindle Blogs”, “Kindle Newsfeeds”, or “Kindle Magazines” (a “Digital Product”), or (z) the customer clicks through a Special Link to an Amazon Site that is not your Special Link (a “Session”), any of the following happens:
Hi Art, we have the disclosure on the footer of virtually every page, but you can do things like make a link to Amazon on phrases such as “Crest Whitestrips” or even “Get a great deal on Crest Whitestrips” – This article is a good read where Sara asked Amazon to clarify these exact questions: http://marketingwithsara.com/amazon/warning-to-all-affiliate-marketers

Still, as Amazon shifts its attention to new ventures in streaming and personal assistant hardware, many see it as an ominous sign for the affiliate program. “Amazon has done such a great job taking all their profit and dumping it back in to their business. And investors are now asking Amazon to show a profit,” says Lakes. “I’m not surprised that they’re whittling a few percent here and there.”
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